In 2020, a group of passionate business individuals united with a common goal of making a positive impact in their community. Recognizing the importance of empowering underserved individuals, especially youth and families, our founders established the Corporate Alliance for Good (CAforGood) on May 5, 2021. We set ourselves apart by leveraging innovation and technology to enhance and expand our efforts in promoting social good and to bridge educational and learning gaps for the underserved community. This approach allows us to reach a wider audience and level the playing field. .

During the pandemic, we observed that many members of the underserved community experienced heightened loneliness and mental-emotional distress due to extended periods of isolation. As the restrictions eased, CAforGood collaborated with charitable organizations, community groups, and businesses such as Boys' Brigade, Club Rainbow, North Mosque Cluster, and Dignity Kitchen to launch the SingapoRediscovers Vouchers (SRV) Donate for a Good Cause initiative and community care tours, benefitting nearly 2,500 individuals. Since then, we have expanded our programs beyond impact tours to include augmented reality experiential learning, AI-powered assessments, VR and AR skill-based training, and leadership development.

To meet the evolving needs of our beneficiaries in areas such as social wellness and learning, CAforGood continually strengthens partnerships with existing and new charities, companies, and grassroots organizations. The positive feedback from our beneficiaries fuels our determination to double down on our mission. We invite others to join us in building an empowered, inclusive, and flourishing society. Together, we envision a world where everyone could realize their potential and thrive.