Heartland Gems @ South West

Sin Chwee Mini Mart Fish stall/ Tankfully Fresh

Sin Chwee Mini Mart Fish stall

Come see a revolution in action! Sin Chwee Mini Mart Fish Stall is straddling a boundary of servicing its long time clients with a brick and mortar wet market stall, as well as a cutting edge technological eCommerce platform!

A Fishmonger's Story

Founded in 1980, Sin Chwee Fish Stall, or now more commonly known as Tankfully Fresh, is now in its second generation, and young couple Mr Jimmy Goh and Mdm Madeline Choo has brought a traditional, buyers jostling wet market situation, into a clean, dry and digital solution, where you can get your fresh seafood from the comfort of your own home! The produce is all nicely prepared and filleted, with ready to cook options as well.

Link: https://bit.ly/3pbGzFQ.

Mr & Mrs Goh saw how their parents’ family business was struggling in this new paradigm, with younger people not keen to buy produce at the wet market and had the brainchild to go digital.

Store Link: https://www.tankfullyfresh.com.


But if you would still like to see where the action is, pop over to their physical store at Blk 372 Bukit Batok East Street 31 #01-398, Singapore 650372


Moving towards digital transformation, Tankfully Fresh has a well thought out plan that evolved the business from selling fishes physically to expanding their business online. Now they offer delivery services, orders are dispatched two hours before your selected timing to ensure your orders will arrive right to your doorstep. What’s more, recognising the importance of freshness, Tankfully Fresh even put into consideration the packaging to maintain and preserve the quality of the fishes.

With a wide variety of selection, one is simply spoilt for choices. Tankfully Fresh sourced their fishes from countries such as Indonesia, Malaysia, China, Thailand and Philippines, letting you taste the briny goodness here in Singapore. Check out their website for more information!

Did You Know?

Most of Singapore’s seafood supply is imported from our neighbouring countries known as the “Coral Triangle”. “Coral Triangle”refers to countries found on the tropical marine waters such as Indonesia, Malaysia, Papua New Guinea, Philippines, Solomon Islands and Timor-Leste. Most of the common popular fishes in the market can be found here.

Fish Memory Game

How quickly can you find matching pairs of all the sea creatures that are harvested for public consumption?

Experience Locomole’s immersive AR trail here!

Had fun learning more about your neighbourhood yet? Download the Locomole app to access our Bukit Gombak trail with 15 featured locations, with more exciting games and information, all at your fingertips.

Check out more fun AR trails too!

What is Locomole?

Locomole is an experiential discovery travel guide app with AR/MR enabled immersive experience driven by Extended-Reality (XR).

Locomole Tourist

A travel guide at your fingertips

Discover an immersive world around your neighbourhood as a local. Empower yourself with self-guided trails, local hotspots, places of interest and the confidence to get lost in their discovery.

Locomole AR VR

A total experience

Connect and create memories through local experiences via AR/VR features. Interactive learning and rewarding experiences through gamification and rewards.

Heartland Gems @ South West

Bukit Gombak Heartland Gems

The South West Community Development Council (CDC), in collaboration with Corporate Alliance for Good Ltd (CAforGood), LDR Technology Pte Ltd (LDR), SG Digital Office (SDO), and the Singapore Institute of Technology (SIT), are launching the first of its kind, Heartland Gems @ South West Augmented Reality (AR) Trail on 2 July 2022.

This initiative aims to encourage residents to appreciate the rich history, culture and heritage of the heartlands and learn new digital skills in support of the Digital for Life (DfL) movement.

The inaugural trail at Bukit Gombak comprises 15 interesting scenic spots such as the Little Guilin and local food delicacies at the Neighbourhood Food Centre. Through the use of augmented reality and QR code placed strategically along the trails, residents can discover interesting facts and history about the places and stories of the hawkers and merchants, enjoy little games at the various spots and take fun photos with 3D AR objects.

For the convenience of customers, there are coffee shops like Air Pasang, shops and stalls like Top Durian, and Sin Chwee Mini Mart which accept E-payments and allow customers to transact digitally using their mobile phones. Customers can also use their CDC vouchers to pay for their purchases.

Come experience this special AR trail now, and enjoy the heartland gems Bukit Gombak can offer!